By Jeff Milchen and Stacy Mitchell
TomPaine.com

When Wal-Mart recently issued a press release announcing discounts on some generic drugs at Tampa area stores, its executives probably hoped for some favorable publicity in Florida media. So Bentonville surely was festive the next day when sweeping headlines like "Wal-Mart to sell generic drugs for $4 a month" ran nationwide - often on page one of newspapers.